Filed under: Facebook

An overview on twitter and guide on how to get started

If you know and have used twitter extensively then this post may be a bit of a bore, but recently I have been asked by a number of friends:
  • "what the hell is twitter about?"
  • "why do I care what you had for breakfast?"
  • "why would I want to know your GPS coordinates?"
  • "are there any hot chicks on there?"
So I decided not to repeat myself constantly and thought it might be of use to explain it in depth for those who are interested. There is tons of information on the web already (which I'll use to avoid repeating the good points others have made) but I wanted to add my 2 cents on what I thought was most important as an individual (not a corporate brand) and also point out the most important opportunities to get something out of it - which is the whole point of using it. Before I get started - if you don't get it, don't worry - you aren't alone. There is a commonly understood process to accepting and using twitter. People often go through the "5 stages of twitter acceptance".  Have a read of this article. I found it to be remarkably accurate. Most people are at stage 1 or 2. So, here goes: 1. What is Twitter? Twitter is a simple, free and open messaging system. I like to think of it as an open instant messenger with the world. Anyone can view messages and members can join in (more like a forum then traditional IM like MSN/Yahoo/ICQ). You can access it from your computer or mobile phone. For me, twitter is a way of saying anything to anyone who is listening via any web capable device. I can search all the messages people have sent (or tweets) in the past and find other people who are focused on the same subjects or thoughts as I am. I can then engage with them in further conversations around those subjects or anything else I choose. I use twitter differently to other social networks. I like to say that Facebook is for the people I already know and have met. Twitter is a tool i use to find the people I should meet in the future as they have similar interests and I can judge whether they have anything interesting to say by seeing their tweets. Twitter likes to say "what are you doing" but I find that I use it to say:
  • What I'm reading
  • What I'm thinking
  • What I want to find out
  • What I like or don't like
  • Where I am
  • Where I'm going
  • What I want to other specific people
One of the big differences between twitter and other services is that you can fully access twitter's features from other websites. This is due to twitters approach to programming and a thing called an API. For example - I can go to another site like www.twitterfall.com,  login (using your twitter username and password) and then use all the twitter features from that site. The same cannot be said for other sites like facebook or myspace. They only allow partial information to be added from other sites - if at all. You can watch this video for another (and probably better) way of looking at it. The video implies that you should use twitter for people known to you -  friends and family. I use it for a much wider social group - everyone I should have met but haven't yet. I use facebook for people I have a closer connection with as I can share much more detailed/rich information. 2. How do I get involved? Go to www.twitter.com and register. Choose a name that you want to be found as on the web. Personally I think its best to be yourself on twitter, but there some instances where you might want to take on another persona. Once you have registered, fill in your details such as your bio (profile description), location (city) and upload picture of yourself. Other people will view your profile and will make a judgment - do I want to follow this person? I make this judgment based on:
  • similar interests
  • usefulness of your tweets
  • similar location
  • similar sector of employment
  • your number of followers and friends
Here's a great article on why people will not follow you. 3. How do I get set up? Twitters website is very basic and to be honest it doesn't help you understand the service. My advice is:
  1. Go to www.tweetdeck.com and download/install the program.
  2. Start the program and login.
  3. Play with the features and say Hi to the world.
  4. Search for a subject you are interested in by clicking the magnifying glass icon in the top left corner.
  5. View some tweets and see if you find anyone of interest.
  6. If so follow them and say why you followed them. Its about reaching out.
You can also search your gmail/yahoo/hotmail address book on twitter.com to see if anyone else you know is on twitter. If there are follow, if there aren't go and find people to follow. You can also use a service called www.twollo.com to find interesting people (there are others as well). You login and search for keywords that people have in their bio's or tweets. The system will automatically follow them. Don't worry  you can unfollow them later if you wish. This will allow you to tap into a stream of tweets around a subject or theme. There are many different approaches to following other twitter users. Some people keep private, others follow a few people who are know to them. I found the best way to meet other interesting people was to follow lots of people who have similar interests and then filter them down depending on if they engage with me or if they tweet interesting things or not. This is a personal thing and is part of the discovery process of twitter. Ask for help, you'll be surprised how many people will reach out to answer questions. Don't take it personally when people unfollow you. It's different for everyone. This is where you need to invest some time. This stage will take time but you'll go from 3-5 on the twitter acceptance scale and find you have unlocked a powerful tool that can enhance your online experience. It may also help your business. Small, medium and large businesses can reach out to their consumer base, suppliers and competitors and talk about anything they want. Opportunties will follow quickly. 4 . What is the opportunity? This is the thing. Twitter is so flexible and simple it can be used for many different reasons and in many different contexts. I am using it to widen my professional network and meet new people who I can share useful information with. I hope to find people I can work with and learn from. You may want to keep your circle tight and private - such as just for your family. The opportunity for instant communication can be with whoever you wish. Its up to you - that's the point. The benefits I have experienced are:
  • Great connections with interesting people
  • Interesting content from lots of sources
  • Breaking news updates
  • Real time chat with knowledgeable thought leaders
  • Hours of entertainment
  • A wider range of reading from links people post
The bigger your network the more likely you are to find value in the information you  get from twitter. Listen to what the web has to say. There will be a lot of noise but within that noise will be some really useful stuff. You just need to learn how to tap into it and filter out the crap. Some people only choose to follow the people they perceive as thought leaders but I think that having you ear to the ground will allow you to get chance across more interesting people and opportunities. 5. How do I manage/track my account? You can manage your account on twitter.com and use lots of tools that can help you refine and track your accounts performance. Have a look at my blogroll (on the right side of this page) for useful twitter tools. Twitter tools generally follow themes such as:
  • Statistics about your account and usage of twitter
  • Suggestions about who to follow
  • Directories of users
  • Applications you can download to access twitter on your computer or mobile phone
6. Who should I follow and who else uses it? That is up to you. You are in control. Lots of different types of people use twitter for lots of different reasons. Some examples include:
  • Celebrities to reach out to fans
  • Entrepreneurs or CEO's to communicate a vision
  • News outlets or Bloggers to spread the word about their publications
  • Journalists to allow stories to come to them
  • Moms to share useful info
  • Companies to collect feedback and communicate with their customers
  • Politicians who want to talk to voters
  • Real estate companies who want to attract business
The list could be endless and is constantly shifting. The simplicity of the tool allows it to be applied to any type of communication. Check out this article to see a list of directories. 7. What a pile - this is another fad for geeks..... Well maybe. Plenty of people think like that. Time will tell. But remember people said the same about the web, blogging and online shopping. Microblogging is here to stay in my opinion and it will take a few more years to become a mass market product. I am often accused of being a geek for using twitter - this doesn't bother me but it frustrates me that people are slow to try new things using the web. This is an amazing communication tool and yet we are not amazed. I plan to take advantage of it whilst everyone else catches up. It may give me an edge. I would encourage you to invest some time in twitter and find out for yourself. My prediction is that twitter will become like an interactive phone book. You will be able to look people up and the communicate with them in a safe controllable way. There are issues with twitter but the community is great and cares too much to see it fail because of a few bozos. 8. @AJAG's top tips:
  • Fill in your bio completely - work out who you want to attract and the context of your use. Update it over time.
  • Change your background - check out www.freetwitterdesign.com
  • Be you, not your ego
  • Post useful info like good links and thoughts about things going on in the world
  • Reply to people who direct comments at you
  • Reach out to others - don't be shy
  • Go through who your friends follow and follow the ones you like
  • Follow mrtweet and get recommendations around your interests
  • Go to twollo.com and autosearch people with interests like you - e.g. digital strategy
  • Go to http://nearbytweets.com
  • Find lots of people you like and follow lots of people they will follow back if your profile is interesting
  • Link to your company, linkedin profile or blog
  • See directories like this one - http://justtweetit.com/
  • Download or visits the twitter tools that utilise the API and play with them
  • Treat people as you wish to be treated
  • Don't be rude or swear
  • Don't get into arguments - ignore or block the bozos
  • Don't try to be too funny or controversial all the time- 140 characters limits you and not everyone wants that
  • Don't tell people about the mundane - no one cares when you got up or went to the toilet
Basically - imagine your boss or grandmother is watching. This will keep you to constructive meaningful engagements. Everything else is a waste of your time. If you wish to be a persona then the opposite of the advice above applies.
9. Some great articles/videos on Twitter.
10. Advanced stuff When are familiar with the basics check out:
  1. Events
  2. Hastags
  3. Groups
If  you are feeling really adventurous you can go to a tweet up and meet other tweeps. But remember the basic safety advice when meeting anyone you have met online. There are some nutters out there. I'll update this article over time to share more info as I find it or learn more. So there you have it - enjoy. I hope that helps get you started. Tweet me if you like this article - I'd love to hear if it helped. I'm @AJAG. Check out my bookmarks for more info I have collected over the last 6 months on twitter.
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