I've been busy for a few weeks now with travel and working on some ideas and thought it was time to share some of the notes and thoughts I've put together. A good friend of mine, Julian Walker introduced me to Peter Phelps a few years ago. Peter is a great Entrepreneur with a fascinating story to tell. His travel have taken him across the globe and across many markets and he is has been very successful. We met again at another event organised by Julian not, to talk about those part his activities, he wanted to talk about something bigger - The Earth. There were many other great people there and the day was very inspiring but I couldn't help but feel that I could help with this project. To my shame, I'm not an active volunteer in charity work. I donate money occasionally and recycle at home but this project and approach caught my eye. This was a project that needs the ultimate campaign and social media could make it happen. The Restore The Earth campaign has the ultimate objective. I let the site do the talking. http://www.restore-earth.org We are launching in 2 weeks and have selected a designer and chosen Wordpress, Huddle and Twitter to try and mashup a framework to deliver information and increase and display participation in restoration of the evirnoment. Here is the strategy proposal: http://prezi.com/56064/ Here is the workflow: http://prezi.com/100213/ These are the drafts put together for internal purposes. As ever, I'm all ears if anyone has anything to say. I'm looking forward to spending time on this. It's going to be a great challenge with a worthy goal.